What do we stand for?

Fair trade is a controlled trade in which producers receive a minimum price for their products, which is determined by a fair trade organization. This is intended to provide producers with a higher and more reliable income than in conventional trading, even at lower market prices. Determining a fair price is a controversial topic in business ethics. This form of trading also attempts to build long-term “partnership” relationships between traders and producers. International environmental and social standards as well as those prescribed by organizations should also be adhered to in production.